Digital Innovation Day 2016
We would like to sincerely thank all our numerous visitors, our sponsors and all partners and of course all our colleagues and staff for this very successful
Digital Innovation Day 2016!
The Internet of Things rises above the automated communication between machines: Intelligent analysis, foresighted actions, and even the networking of the human body already made, create a basis for new business models today. This showed the third Digital Innovation Day (DID), hosted by Telefónica Deutschland at the end of September in Ismaning near Munich. Under the heading “Better Networked”, the digital telecommunication provider brought 500 experts together, to talk about the networking of machines as well as to promote their own networking among each other. Thereby again one thing became apparent: The Internet of Things, which is truly turning into an Internet of Everything, requires strong partnerships.
As a most spectacular example of networking via mobile communications, Neil Harbisson, the globally first state-approved cyborg, performed at the Digital Innovation Day. The British-Irish artist is color-blind by birth. But the antenna with special sensors and a smart phone connection, planted in his skull, enables him not only to perceive colors as sounds, but also to receive phone calls directly in his head. He also fascinated his audience with the next level of his networked technical possibilities. Currently, an electronic headband is being worked at, which Harbisson wants to have implanted. This “new sensory organ” is supposed to tell him the time by changing the temperature at his skull.
However, not everybody is so comfortable with the thought of technology literally getting under their skin. They don’t have to anyway, as already today solutions from the Internet of Things, such as the SmartSole by Telefónica’s client GTX Corp., who globally market their intelligent shoe sole with integrated GPS- and communications technology, to provide safety to endangered people or dementia patients, by making it easier to find them, when they get lost. This is part of the new positioning as OnLife Telco: Telefónica develop with their partners targeted solutions for helping people to lead a self-determined certain digital life, which suits exactly their personal requirements. That could be experienced at the DID.
In his opening speech Markus Haas, Chief Operating Officer (COO) of Telefónica Deutschland, highlighted the development dynamics: “Within a few years from now, the Internet of Things will be many times larger than the internet today: The number of internet-enabled devices will increase to 34 billion by the end of this decade – four times as many as in 2015. 24 billion of which will be part of the Internet of Things.” By all means critically he asked: “What do we need that for? Definitely not for the networked freezer or wardrobe. Each of us uses the Internet of Things – already today on an every day basis. Think of the parcel you dispatch, which you can trace on the internet at any time.
Think of the smart watch, that provides and evaluates important data regarding your body during the day. But also think of networked cardiac pacemakers, which already today make the lives of high-risk patients much safer.“
In his speech, Haas positioned his company as development driver: “We are committed to push forward the development of the Internet of Things across all industries and set standards. We want to contribute to Germany and Europe assuming a leading role in the digital revolution. This is about nothing other than better networking.” For this networking Telefónica relies on partners, to develop joint innovative solutions for the networking of devices, machines and vehicles.
Among the most important partners amongst others, are the sponsors of the Digital Innovation Day. They contribute their know-how in solutions and thus promote innovations, as e.g. Huawei. Jörg Diederichs, Chief Technology Officer and Vice President New Business Solutions of Huawei Europe, introduced in his speech at the Digital Innovation Day, inter alia, the new narrowband technology, which enables IoT devices to send via mobile network for more than ten years, needing only one single battery charge. Thus, Huawei makes it easier to solve one of the special challenges of IoT: energy supply.
Björn Schönfeldt, Head of B2B Operator Sales, IT & Mobile Communication of Samsung, placed the subject of safety in the center of his speech: Everything, that can be digitized, will be digitized. Everything, that can be automated, will be automated. Everything, that can be mobilized, will be mobilized – but with all due enthusiasm for new technical solutions, safety remains the most important technology- and marketing trend in the IT- and telecommunications sector. Samsung view themselves excellently positioned with “Knox”, their safety platform, geared towards the protection from attacks.
How varied this use can be, shows the start-up Rysta, which won the DID award, sponsored by Huawei, after pitch and smartphone vote by the audience: The company developed little white sensor balls for a whole range of very different uses: The balls are networked and can be controlled by an app, e.g. to trigger an SMS alert at floods, or to extend a shopping list, when the detergent at home runs short. Or you can surprise a burglar by e.g. switching on the light, when you realize suspicious movements in your house. The practical helpers are equipped with seven sensors as well as connections to diverse cloud services, which automatically process the provided data – and that for not more than 10 Euros.
The range of information and the excellent opportunities for networking at Telefónica’s Digital Innovation Day went down well with the attendees: According to the survey, conducted at the DID by the company FeedbackNow with their simple to use evaluation terminals, 100% of the attendees liked the event. And 90% already made the decision to come back again next year.
Presentation by Chris Schröder, Business Development Manager, Telefónica Deutschland, with the topic “Smart Energy, Smart Cities, Smart Home – the Digitization of our Infrastructure Tomorrow”
Digitization creates possibilities and new markets for the energy system of the future, in which e.g. smart cities arise, very small producers join together to virtual power plants and municipalities almost self-sufficiently supply their own needs by using renewable energies. New solutions in the areas of smart metering or electric mobility are just the beginning of the digital energy world.
Presentation by Eugen Albrecht, Country Manager Germany IoT – Smart Mobility Telefónica Deutschland, with the topic “Smart Mobility: Digital Transformation through Vehicle Data”
How can we simplify the working and living conditions of our clients with digital solutions – vehicle diagnostic is just one piece of the jigsaw puzzle.
Further interesting videos at our Telefónica Germany YouTube channel.